NikeSync

Winner of the Cannes Lions Grand Prix award in the 'Entertainment Lions for Sport, Diversity & Inclusion in Sport' category, NikeSync is an innovative workout program designed to help people train according to the phases of their menstrual cycle. We partnered with Nike to produce engaging workout videos and over 25 additional assets for their digital ecosystem, including apps, websites, and social channels.
Our creative strategy blended NikeSync's visual direction with the Nike Training Club (NTC) environment, resulting in educational and entertaining content centered around the idea that "Knowledge is Power."

I was responsible for adapting NikeSync assets for the full Nike digital ecosystem and collaborated closely with Nike Trainers to create user-generated content for their personal channels. This approach helped tap into their following, engage with Members on a more personal level, and drive the success of this award-winning program.