Nike Recreation

We collaborated with Nike to launch Re-Creation, an innovative project turning used products into new designs across Europe, starting with London and Paris. Partnering with local designers in each region, Nike created a limited-edition clothing line as part of its Move to Zero initiative focused on sustainability.

As the Creative/Integrated Producer, I led the project from start to finish, selecting and managing a global team of strategists and creatives. My team developed the strategic positioning, communications plan, and creative playbook, ensuring the project was adaptable for any market. I oversaw all aspects of production—from concept development, pre-production, and filming to post-production—ensuring every asset was delivered on time and maintaining the highest standards of content quality to meet Nike's rigorous approval processes.

The Re-Creation Explained reel on Nike’s global Instagram page garnered over 5 million views, 70K likes, and hundreds of engaged comments, highlighting the audience's strong interest in sustainable initiatives.