Tesla Body of Work

TESLA BODY OF WORK

At Tesla, I played a key role in building and structuring the newly formed content production team for Europe, the Middle East, and Africa, shaping the team's creative direction, organizational structure, and logistical workflows from the ground up.

I led the production of high-profiled still and video content across EMEA and on at times the US, managing multiple project teams of 10-20 people each.

I led teams from initial concept to post-production, ensuring all content adhered to Tesla’s high standards before being released to regional and global audiences.The content included high-visibility videos, stills, and graphics for paid media ads, consumer testimonials, regional launch videos, and social and brand campaigns.

My expertise in creating localized content ensured that our campaigns resonated with diverse audiences across different regions, driving impactful and culturally relevant messaging.

The productions involved monthly travel to oversee filming on location, ensuring seamless execution and adaptation to different cultural contexts, which helped expand Tesla's brand presence and engagement throughout the EMEA region.

1ST EVER TESLA ADS

I was tasked to lead and produce the production of Tesla's first global commercial ads, managing a global team of agency members, creatives, videographers, designers, photographers, post team & producers. Managing the team from Creative Development, Pre-Production, Production, and Post-Production—and managed the budget to ensure efficient use of resources.

This resulted in the first ever global Tesla commercials for both digital and OOH. Bringing in a substantial amount of returns for the company.